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The Proposal of Foriegn Market Entry Strategy
Vítková, Karolína ; Langerová, Magdalena (referee) ; Šimberová, Iveta (advisor)
The aim of the diploma thesis is to suggest a strategy for an expansion of the selected company on a foreign market. This company is based in Brno and it‘s core business is selling women‘s fashion. The thesis is divided into four parts. The first part concerns the main aspects of the problem, the aim of the thesis and the methods used in order to achieve it. The theoretical part introduces the basic theoretic concepts of the researched matter. This part is followed by a description of an external and internal environment. The last part of the thesis consists of some suggestions and proposed solutions which includes a financial plan as well.
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Business Plan
Fink, Michael ; Sáček, Jiří (referee) ; Sládková, Jitka (advisor)
The subject of this thesis is to create a business plan to build a branch office of Zan-Aromi Ltd. based in the Czech Republic. Foundation of the project will consist of theoretical knowledge to establish the company in Slovakia and aspects associated with it. It will found the practical part of the work on the current facts related to the business and financial situation of the company. Identified information will provide us the basics for potential implementation of the business plan.
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The Role of Trust in Media in Resilience: The Cases of the Czech and Slovak Republic
Doubravová, Barbora ; Bahenský, Vojtěch (advisor) ; Földes, Kristián (referee)
The marter thesis deals with the role of trust in media in resilience. The aim of the thesis is to explore the approach to trust in media by the state and journalists as a factor in countering the issue of disinformation, with potentially co-explanatory differences between the Czech Republic and the Slovak Republic in their societal resilience. The thesis utilizes exploratory research of a qualitative nature. The results are primarily extracted through 15 interviews with journalists and national officials, as well as experts from both countries. As the results illustrate, the state and media sector in both countries consider trust in the media as a crucial factor in resilience against disinformation and countering disinformation. Journalists' perspectives on the subject are similar in both countries, while the approaches of national officials are to a certain extent differen. In the Czech Republic, national officials express a stronger criticism regarding the quality of media on the national level, at the same time, a passive approach to building their trust. On the other hand, national officials in Slovakia depict a greater eagerness to contribute to trust in media. However, it is often diminished by a lack of resources or political will. The results outline the necessity of a comprehensive...
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The Effect of University Education on Employment in the Visegrad Group
Karolík, Richard ; Cahlík, Tomáš (advisor) ; Troch, Tomáš (referee)
This thesis investigates the effect of university education on employability in the Visegrad group countries. Education as a part of human capital plays a relevant role in the labour economics. Data from the sixth round of the European Social Survey are applied to this research. The study is divided into three parts. The first part examines the impact of achieving a university degree on employability in the whole Visegrad region. The second part focuses on comparing the effect of completing university education across individual countries of the Visegrad region. The last third part studies the additional value of completing different levels of tertiary education. Results suggest that the correlation between the level of education and the probability of being employed is positive. Those who has completed university education have eighty-seven percent higher chance to be employed, in comparison with those who has completed only secondary education. The most significant difference in employability was detected in Poland and least significant in the Czech Republic. The impact of the additional level of tertiary education on the employability is higher but appears to be diminishing with higher degree. Keywords Higher education, Tertiary education, The Visegrad group, University, employment, Bach- elor's...
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The Proposal of Foriegn Market Entry Strategy
Vítková, Karolína ; Langerová, Magdalena (referee) ; Šimberová, Iveta (advisor)
The aim of the diploma thesis is to suggest a strategy for an expansion of the selected company on a foreign market. This company is based in Brno and it‘s core business is selling women‘s fashion. The thesis is divided into four parts. The first part concerns the main aspects of the problem, the aim of the thesis and the methods used in order to achieve it. The theoretical part introduces the basic theoretic concepts of the researched matter. This part is followed by a description of an external and internal environment. The last part of the thesis consists of some suggestions and proposed solutions which includes a financial plan as well.
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Family Policy in the Czech Republic and the Slovak Republic
PUDILOVÁ, Dana
The Bachelor's thesis is focused on the comparison of family social political tools in the meaning of social benefits and services in the Czech Republic and Slovak Republic. It is a theoretical paper in which all the analysed data, concerning social benefits and services for families with children, is included. Individual chapters talk about different topics related to family politics. Family is the foundation of society as well as an aspect of different measures for the purpose of support from the state's side. This is the reason why the first chapter is focused on family and its characteristics. The importance of family for individuals as well as for the whole society is proven by its protection on international levels. Supporting healthy and functioning families as well as starting new families are the main goals of family policy. The second chapter is dedicated to the definition and development of family policy. The main part of the Bachelor's thesis focuses on the comparison of social benefits and services in the Czech and Slovak Republic. We mainly talk about subsistence and existential minimum benefits, help benefits in time of material need, state social benefits in the Czech Republic, state social benefits for families with children in the Slovak Republic and sickness insurance benefits. The help and support to physical individuals in unfavourable living situations, besides financial support, is also provided by social services. The last chapter is dedicated to tax support provided to families with children, whose main goal is to increase take-home pay of the families from profit-making activities leading to decrease in the number of applicants for social benefits provided by state as well as the motivation to become included in the job market. The Bachelor's thesis can become an initial source for future analysis in the field of family policy in the Czech and Slovak Republic. It can also serve to better understand the present system of social benefits and services.
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Plausible Effects of the Adoption of the Euro on the Czech economy: Comparison with the case of the Slovac Republic
Goralková, Nikola ; Dědek, Oldřich (advisor) ; Hedbávný, Petr (referee)
This master thesis deals with the euro adoption in the Czech Republic, comparing the possible effects of the euro adoption on the Czech economy and consequences of currency changeover after the Slovak Republic joined the eurozone in 2009. After introducing the theoretical concepts inevitable for the euro adoption, the process of preparation for the currency changeover in the Slovak Republic and the currency changeover itself will be described. Subsequently, the work focuses on the conditions which the Czech government has already met in the process of preparation for the euro adoption and which still need to be fulfilled. In addition, the Czech Republic's economic alignment with euro area countries is analyzed, especially focusing on particular areas. A significant part of this work deals with the comparison of positive and negative effects of the euro adoption in the Slovak Republic with possible impacts of euro on the Czech Republic. In the end, the emphasis is put on the strength of the Czech economy to deal with the possible future financial crisis.
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The Effect of University Education on Employment in the Visegrad Group
Karolík, Richard ; Cahlík, Tomáš (advisor) ; Troch, Tomáš (referee)
This thesis investigates the effect of university education on employability in the Visegrad group countries. Education as a part of human capital plays a relevant role in the labour economics. Data from the sixth round of the European Social Survey are applied to this research. The study is divided into three parts. The first part examines the impact of achieving a university degree on employability in the whole Visegrad region. The second part focuses on comparing the effect of completing university education across individual countries of the Visegrad region. The last third part studies the additional value of completing different levels of tertiary education. Results suggest that the correlation between the level of education and the probability of being employed is positive. Those who has completed university education have eighty-seven percent higher chance to be employed, in comparison with those who has completed only secondary education. The most significant difference in employability was detected in Poland and least significant in the Czech Republic. The impact of the additional level of tertiary education on the employability is higher but appears to be diminishing with higher degree. Keywords Higher education, Tertiary education, The Visegrad group, University, employment, Bach- elor's...
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State in the process of coming to terms with the communist past - comparison of the Czech and Slovak Republics' approach to the creation of a legislative and institutional basis
Bernášková Chňupová, Soňa ; Kocian, Jiří (advisor) ; Šafařík, Petr (referee)
The Bachelor thesis is concerned with the issue of coming to terms with the communist past in Czechoslovakia after 1989, subsequently in the Czech Republic and Slovak Republic, focusing on the politics of history and the politics of memory. In the introduction to the problem, the thesis defines the key terms and concerns both different attitudes to dealing with a previous non-democratic regime in the countries of former Soviet bloc, and main factors influencing the different types of approaches to transitional justice. Being focused on a set of policy measures adopted by authorities, the thesis also examines how the rhetorical dimension, judicial dimension and the issue of lustration have been handled in post- communist Czechoslovakia and its successor states. The last chapter draws a comparison between the Czech and Slovak politics of memory, while focusing on the foundation of the Institute for the Study of Totalitarian Regimes and the Nation's Memory Institute.
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